The Tracking Audit

Find out exactly where your tracking leaks.

Fixed price, confirmed on a short scoping call · Read-only access · The report is yours to keep

A fixed-price check of your GTM, GA4, Google Ads, Meta, consent banner and booking flows. A few working days. You get a prioritized fix list: what's broken, what it's costing you, and what to fix first.

Request your audit

Tell us what you run. We reply with a short scoping call and a fixed price.

Tools you use

Tick what applies. It tells us what to put in scope.

Fixed price, confirmed on a short scoping call. Read-only access. The report is yours to keep.

This is for you if…

  1. ✓ 01 You spend money on Google or Meta ads and don't trust the conversion numbers
  2. ✓ 02 People book calls through Calendly, HubSpot, Typeform or GoHighLevel and you can't tell which ad sent them
  3. ✓ 03 You added a cookie banner and your data hasn't looked right since
  4. ✓ 04 Your site was built in Lovable, Bolt, Framer or Webflow and nobody has checked the tracking properly
  5. ✓ 05 You inherited a GTM container and you're afraid to touch it

What we check.

  1. 01 Tag Manager

    Container structure, naming, firing rules, duplicate and dead tags. What fires before consent, and what never fires at all.

  2. 02 Consent

    Consent Mode v2 defaults and updates, wired to your actual banner. Behaviour on accept, reject and partial choices, tested in each case.

  3. 03 GA4

    Page views on every page, including single-page app route changes. Key events, conversions and their parameters. Unwanted referrals: Stripe, PayPal, booking and payment domains. Cross-domain setup where visitors move between your domains.

  4. 04 Ad platforms

    Google Ads conversion actions, tags, and enhanced conversions for leads. Meta Pixel and Conversions API: event IDs, deduplication, match quality.

  5. 05 Booking and lead flows

    Calendly, HubSpot, Typeform and GoHighLevel embeds: does a completed booking create a conversion? Forms: does a submission reach you, and is it counted once?

  6. 06 Bonus check

    Is your site's raw HTML readable by Google? (It's quick, so we always look.)

What lands in your inbox.

  1. ✓ 01 A prioritized fix list.

    Every issue ranked by impact and effort, so you know what to do first.

  2. ✓ 02 Evidence for each finding.

    A screenshot, a screen recording or a debug log. No "we suspect".

  3. ✓ 03 A plain-English summary

    you can forward to your business partner or ads person.

  4. ✓ 04 A technical appendix

    your developer can work from directly.

  5. ✓ 05 A walkthrough call

    where we go through it together and you ask anything.

  6. ✓ 06 A fixed quote for the fixes,

    if you want us to do them. No obligation.

Sample report page

Details blurred, structure real.

Example, not a real client Finding 1 of 12

Purchase event fires twice on the thank-you page

Severity High

Evidence

dataLayer, /thank-you

00:00.4 purchase value: 480 ✓

00:00.9 purchase value: 480 ✕

GA4 DebugView: 2 events, same transaction_id

Fix

  • Remove the duplicate tag from the theme's footer script.
  • Keep one trigger in GTM and dedupe on transaction_id.
  • Re-test with a live order. Screenshot attached.
  • Consent update never reaches GA4 after a partial choice High
  • Stripe and PayPal show up as referral sources Medium
  • Calendly booking is not counted as a conversion High
An example of the format. Real reports name your tools, your pages and your numbers.
Book a scoping call

A few days, start to finish.

Book a scoping call

  1. 01. Scoping call

    We confirm which tools you use and what's in scope. You get a fixed price in writing.

  2. 02. Access

    You add us as a user to GTM, GA4, Google Ads, Meta and your booking tool. Read-only where the platform allows it. About 15 minutes of your time; we send step-by-step instructions.

  3. 03. Audit

    We test every flow on your live site, the way a real visitor would.

  4. 04. Report and walkthrough

    Fix list, evidence and a call to go through it.

What we need. What we don't.

  • We need: your site URL, user access to your tracking and ad accounts, and a test booking or form submission we're allowed to make.
  • We don't need: passwords, payment details, or admin rights we won't use.
  • When we're done: you remove our access. We'll remind you.

Then it's your call.

Fix it yourself.

The list is written so you can.

Hand it to your developer.

The technical appendix is for them.

Have us fix it.

Fixed price, same senior, usually within a week or two. Verified with the same evidence standard.

What we promise.

  1. ✓ 01 The quote is the price.

    No hourly creep. No "additional findings" invoice.

  2. ✓ 02 Every finding is evidenced.

    If we can't show it, it doesn't go in the report.

  3. ✓ 03 No hard sell.

    The audit stands on its own. You don't have to buy the fixes.

  4. ✓ 04 If your tracking is clean, we'll say so.

    In writing, with the tests to back it up.

Last questions before you book

How much does it cost?

It's a fixed price based on how many tools and flows you have. You'll get the number on the scoping call, before you commit.

How long does it take?

A few working days from when we get access.

Is the free scan the same thing?

No. The scan checks what's visible in your page's HTML. The audit logs into your accounts and tests real conversions end to end.

Will you change anything during the audit?

No. We look, test and report. Changes only happen if you hire us for the fixes.

What if we don't run ads?

Then we focus on GA4, lead flows and consent. Accurate data still tells you what's working.

A few days from now, you'll know.

Book a scoping call

Book a scoping call. We'll confirm scope and send a fixed price the same day.

Email

hello@strativra.com

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