Field notes
Tracking
Field note 03
Consent Mode v2: Setup, Modes and How to Verify It
Consent Mode v2 explained: the four signals, basic vs advanced mode, how to verify it in Tag Assistant, and the breakages we see most often.
Field note 01
Calendly Conversion Tracking in GA4 and Google Ads via GTM
Calendly conversion tracking, step by step: listen for calendly.event_scheduled in GTM, send one clean GA4 key event, import it to Google Ads, and test it.
Not sure your own setup is clean? A Tracking Audit checks it and gives you a prioritized fix list.