Service · Ecommerce automation

Ecommerce automation that makes failures visible.

Reliable workflows across orders, support, fulfillment, reporting, and campaigns, with retries, approvals, audit trails, and accountable exception handling.

Workflow automation dashboard showing multi-step flow with retries, approvals, and audit logs
How it runs

Trigger. Check. Act. Survive retries.

Every workflow we build has idempotent runs, automatic retries, and a real audit trail. The pulse on the right is one run moving through trigger, condition, and action. Multiply by thousands per day, asleep.

Stop paying a person to babysit a Zap.

Most ops teams have the same story. A workflow that started as three Zaps and a Google Sheet now takes 15 hours a week to maintain, breaks every second Tuesday, and nobody is sure what happens between step four and step seven.

We build automations that survive contact with your real data. Idempotent runs, automatic retries, dead-letter queues, and observability that surfaces failures in seconds, not on Monday when a customer complains.

You keep the parts of Zapier or Make that work. We replace the parts that don't with code-based workflows you own, version, and audit. No per-task pricing, no silent failures, no vendor that rate-limits you mid-launch.

Typical outcome
100%
runs observable
Retry
failures recoverable
Human
exceptions reviewed
Logs
actions auditable
What's included

Everything you need in one engagement.

One accountable team, documented failure paths, and a workflow your operators can own.

Workflow discovery and mapping

We sit with the team running the workflow today, map every step and exception, and document the future-state flow before we touch code.

Cross-tool orchestration

Triggers and actions across CRM, billing, comms, ticketing, and ops. One workflow, many systems, one source of truth for what happened.

Reliable execution layer

Idempotent runs, automatic retries with backoff, dead-letter queues, and circuit breakers. The kind of plumbing Zaps never give you.

Human-in-the-loop approvals

Slack buttons, email magic links, or in-app review queues. Automate the safe path, route exceptions to the right human with full context.

Observability and alerts

Every run logged with inputs, outputs, duration, and status. Slack and email alerts on failures, plus a dashboard you can actually audit.

Data validation and guardrails

Schema checks, duplicate detection, and business-rule validation before anything is written to a production system.

Documentation and runbooks

Plain-English docs covering every workflow, trigger, and failure mode. Your team can debug and extend without paging us.

Handoff and training

30-day handoff window. Loom walkthroughs, code tour, and a live session for the team that will own the workflow.

Use cases

Six ecommerce automation patterns we know well.

If your team runs one of these by hand, we can assess which steps are safe to automate and which require judgment.

Lead routing and enrichment

Inbound leads enriched, scored, deduped, and routed to the right rep with SLA timers. Replaces the assistant who spends 10 hours a week in HubSpot.

Order-to-cash automation

Stripe payments sync to QuickBooks, invoices auto-issue, dunning workflows fire on failures, and revenue lands in your warehouse cleanly.

Onboarding orchestration

New customer signs up, gets provisioned in your product, added to Slack Connect, assigned a CSM, and enrolled in the right email sequence, all in one flow.

Support triage and escalation

Tickets auto-tagged, routed by topic and tier, escalated on SLA breach, and summarized into a daily exec digest. Zendesk, Intercom, or Help Scout supported.

Finance close automation

Bank transactions categorized, expense approvals routed, month-end reports generated, and exceptions surfaced before they become reconciliation nightmares.

RevOps and pipeline hygiene

Stale deals flagged, missing fields enforced, win-loss notes prompted, and forecast confidence calculated, all without nagging your reps in standup.

Our process

From fragile workflow to controlled automation.

We start with the person doing the work today, then validate normal runs, failures, retries, and approvals before production.

01

Workflow audit

30-minute call with the person who runs the workflow today. We map every step, every exception, and the cost of doing nothing.

02

Design and approval

Future-state diagram, integration list, and approval points documented by day two. You sign off before we touch code.

03

Build and dry-run

Built in a sandbox against real data. We dry-run every path, including failure modes, before flipping the switch in production.

04

Ship and monitor

Production rollout with alerts, dashboards, and a 30-day monitoring window. We tune retries and edge cases as real traffic flows through.

Stack

Built on the tools your engineering team already trusts.

No proprietary runtime. Every workflow is real code, deployable to your infrastructure.

Inngest, Trigger.dev, Temporal, Cloudflare Workers, AWS Lambda
Postgres, Supabase, Redis for queues and idempotency keys
Stripe, HubSpot, Salesforce, Pipedrive, QuickBooks, Xero
Slack, Gmail, Outlook, Twilio for notifications and approvals
Linear, Jira, Zendesk, Intercom, Notion, Airtable, Google Sheets
Zapier or Make when they fit, replaced when they don't
Start here

Assess your ecommerce automation.

Tell us the commerce workflow that consumes time or fails silently. We will reply with the likely triggers, systems, exception paths, and controls.

  • Reply within one business day
  • Documented retries and exception handling
  • NDA on request, your data never leaves your stack

By submitting, you agree to be contacted about your request. We never share your data.

FAQ

Questions teams ask before they hire us.

Why hire you when I can wire this up with an AI agent or Zapier?

Agents and no-code flows can demonstrate the happy path. Ecommerce automation also needs idempotent runs, retries, exception queues, audit logs, human approvals, and observability. We build workflows that survive real orders, customers, and volume.

How fast can a workflow automation go live?

Most single-workflow automations ship in 3 to 7 business days. Multi-system orchestrations with approvals, retries, and audit trails typically take 1 to 3 weeks end to end.

Which tools can you automate across?

Stripe, HubSpot, Salesforce, Pipedrive, QuickBooks, Slack, Gmail, Outlook, Linear, Jira, Zendesk, Intercom, Notion, Airtable, Google Sheets, Postgres, and any REST, GraphQL, or webhook-capable API.

How is this different from Zapier or Make?

We use those when they fit. When they don't, we build code-based workflows with real retries, idempotency, observability, and version control. You stop paying per-task fees and your automation survives a vendor outage.

What happens when an automation breaks?

Every run is logged with full inputs and outputs. Failures surface in Slack or email within seconds, with a clear retry path. No silent breakage, no Monday-morning surprises.

Can humans approve steps mid-flow?

Yes. Slack approvals, email magic-link approvals, or in-app review queues. Automate the 80% that's safe and route the 20% that needs judgment to the right person with full context.

How do you scope ecommerce automation?

We map the trigger, systems, business rules, exception paths, approvals, data sensitivity, and recovery process. The responsible timeline depends on those risks and the quality of the connected APIs.

Bring us the ecommerce bottleneck your team no longer trusts.

In thirty minutes, we map the systems, risks, and smallest responsible next step. If custom software is not the answer, we will say so.