Building a competitive intelligence feed in a week
Firecrawl, scoring rules, refresh cadence, and the digest format that actually gets opened on Monday morning.
Product managers, market intel analysts, and founders tracking competitors out of browser tabs and Notion docs.
What you will take away
- How we choose what to scrape and what to skip
- The three-layer scoring model that surfaces the right ten signals
- Per-source refresh cadence so the system stays affordable
- The Monday morning digest format that gets opened
Agenda
This is the recording of the build session we ran with a real client competitor set. The full build, from source list workshop to a live digest, in just under an hour.
You will see the exact moves from the competitive intelligence dashboard guide applied to a real set of twelve competitors and twenty-six tracked surfaces. The scoring rules are written live. The first signals land on stage.
What you will get from this recording
A working pattern, not a vendor pitch. By the end of the hour you will know exactly which surfaces to track on day one, how to write scoring rules that hold up, and what cadence to set so the system stays cheap to run.
You will also see the digest format we ship to every client. It is the part most teams underrate, and it is the difference between a dashboard nobody opens and a digest the whole team reads before standup.
Want this built for your competitor set?
If you watch the recording and want a version pointed at your competitors, the discovery call is thirty minutes and ends with a source list and a quote.
Frequently asked questions
Can I get the slides?+
There are no slides. The session is the live build. The accompanying [guide](/resources/guides/competitive-intelligence-dashboard) covers the same material in writing.
Will the same stack work for fewer competitors?+
Yes, and it gets cheaper. The pattern scales down to a handful of competitors with no architectural change. The cost is roughly proportional to the source count.
Is the demo client identifiable?+
No. We anonymized the competitor set and the client's positioning. The pattern is unchanged.
More sessions
Got an idea? We can ship it next week.
30-minute discovery call. We tell you what's possible, what it costs, and when it ships.